THINGS TO KNOW ABOUT SENDER ID REGISTRATION/WHITE LISTING - Frequently Asked Questions about Sender ID Registration

What is a Sender ID?

Firstly, let's make it clear what a Sender ID is exactly.

A Sender ID (or sender name) is the displayed value of who sent the message on your handset. For example, the Sender ID of your friend is their phone number or their name. 

For your business it can contain a limited number of characters (Max 11 char including Spaces) of your "Brand Name".
e.g. YourBrand.

Is Sender ID Registration Is Mandatory For SMS Marketing ?

YES, It is now mandated that Sender IDs be registered if you want your bulk SMS delivered using the basic route.The implication of sending bulk SMS with an unregistered sender ID is messages are un-delivering according to the telecom operator rules in UAE.

How to Register Your Sender IDs ?

As part of the requirements (NOC's) from the GSM Operators (Etisalat and Du) for the mandatory registration of sender IDs, duly completed letters of NOC's for each of the operators should be provided. These letters must be on your registered business/company letterhead, submitted with stamps and signature.

Valid trade license (at least 2 month validity) of your business is mandatory to apply for the SENDER ID white listing.

Click Here to get the NOC's for your SENDER ID white listing with Mobile operators.

How long the Sender ID Registration Process Usually Take ?

Normally it takes from 4 to 5 working days.

Sender ID Registration For Real Estate

As per the updated rules of UAE, To sent Marketing SMS for Real Estate Business's inside UAE we need to provide special approval from RERA to white list the required SENDER ID with mobile Operators in UAE.

Sender ID Registration For Medical Institutions

For Medical Institutions inside UAE we need to provide a special authorization from MOH to white list the required SENDER ID with mobile Operators in UAE.